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Central Highlands’ Buon Ma Thuot - A must-visit destination for coffee lovers

Saturday, March 11, 2023, 14:16 GMT+7
Central Highlands’ Buon Ma Thuot - A must-visit destination for coffee lovers
Miss Universe Vietnam 2017 H'Hen Nie, media ambassador of the Buon Ma Thuot Coffee Festival, pledges to help turn Buon Ma Thuot into a destination of coffee in the world. Photo: Trung Tan / Tuoi Tre

The Buon Ma Thuot coffee has turned the place into an popular destination and is spreading its attraction to many countries around the world, affirmed Deputy Prime Minister Tran Luu Quang.

The Dak Lak People’s Committee on Friday evening organized the opening ceremony of the eighth Buon Ma Thuot Coffee Festival 2023, with the hope of introducing the place as a destination and spread of coffee.

The opening night featured multiple art performances of highland music and light, satisfying thousands of revelers and catching their fancy.

An art performance demonstrates the fruitfulness of coffee trees. Photo: Trung Tan / Tuoi Tre
An art performance demonstrates the fruitfulness of coffee trees. Photo: Trung Tan / Tuoi Tre

Speaking at the opening ceremony, Deputy Prime Minister Quang said that he was honored and pleased to partake in the festival after four years of the COVID-19 pandemic to feel the warmth of locals and the scent of coffee in town.

Rural agriculture is a spearhead economic sector, the deputy prime minister emphasized.

The 13th Party Central Committee issued a resolution on agriculture, seeing it as one of the drivers of the nation’s economic growth.

Dak Lak is the heart of the Central Highlands region and is the hub of coffee in Vietnam.

Over the past few years, the province has grown strongly and become a rich locality with various special products.

The province is known for many famous coffee brands of the region and the world. 

The Vietnamese coffee brand has cemented its position in the global market, ranking second among coffee exporters.

In 2022, the country exported coffee worth US$4 billion to 70 nations.

“This is one of the firm foundations for Vietnamese coffee to spread its value to new potential markets,” affirmed the deputy prime minister.

However, the value of the Vietnamese coffee remains low, while Vietnamese coffee projects are mainly exported as raw beans and processing technology is still limited, posing a big challenge to serve big, selective markets.

“I expect the Ministry of Agriculture and Rural Development to speed up the restructuring of agriculture and coffee fields.

Buon Ma Thuot coffee is expected to spread its appeal around the world. Photo: Trung Tan / Tuoi Tre
Buon Ma Thuot coffee is expected to spread its appeal around the world. Photo: Trung Tan / Tuoi Tre

“The ministry should plan to replant coffee trees on a larger scale and improve the added value, apart from paying attention to building coffee brands. Positioning the coffee brand based on the province’s capacity is necessary.

“It is vital to focus on developing high-quality coffee and producing unique coffee to meet the increasing demand of consumers,” said the deputy prime minister.

Fest to honor Buon Ma Thuot coffee

According to Pham Ngoc Nghi, chairman of the Dak Lak People’s Committee, Dak Lak is considered Vietnam’s coffee hub.

The festival, which is held biennially to honor the Vietnamese coffee industry, has become a national fest.

The event acts as a convergent venue of coffee farmers, producers, processors and traders nationwide.

The eighth festival, which is set to wrap up on March 14, will also comprise a conference for trade connections and a host of cultural activities and exhibitions highlighting the characteristics of the Central Highlands region. 

This year’s edition was held following the success of the previous festivals, the thriving coffee industry and the determination of turning Dak Lak’s Buon Ma Thuot into a destination for coffee fans around the world. 

“Dak Lak Province is willing to accompany local and international investors to make investment ideas and projects a reality,” said Nghi.

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Tieu Bac - Trung Tan / Tuoi Tre News

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