Lai Chau Province is moving toward becoming one of the most attractive tourist destinations in northwest Vietnam.

Vice-chairman of the provincial People’s Committee Tong Thanh Hai set the goal for the province’s tourism sector at a seminar held by the Lai Chau Department of Culture, Sports, and Tourism in early November.

Hai told the seminar that Lai Chau Province is endowed with spectacular natural landscapes, stunning paths, and unspoiled hills.

Such mountains as Pu Si Lung, Pu Ta Leng, and Bach Moc Luong Tu are over 3,000 meters high.

They are covered by flowers and diverse plants and shrouded by clouds, making the province appealing to local and international tourists.

Lai Chau is home to a slew of popular tourist sites such as the Rong May Glass Bridge tourist area, the Cong Troi (Skygate) tourist area and Pusamcap Cave, and delights visitors with a wide range of cultural experiences.

However, the province’s tourism industry has yet to unlock its whole potential and utilize available advantages, Hai said.

The number of travelers to Lai Chau remains modest every year, while there is no diversity of tourism products and services in the province.

The province is stepping up efforts to improve its investment and business climate and encourage firms to develop tourism projects, he underlined.

“Lai Chau Province sets a target of transforming into one of the must-visit tourist destinations in the northwestern region as soon as possible, and into a highlight of visitors’ northwest exploration journey,” Hai said.

The province will also launch high-quality tourism products and build its tourism brands on Vietnam’s travel map, according to Hai.

At the seminar, some travel firms pinpointed hindrances facing the province’s tourism development, saying that Lai Chau should change its tourism promotion methods and upskill its tourism workforce.

These tour operators also suggested creating distinctive tourism products and boosting the cooperation with localities that boast a developed tourism industry.

Hai affirmed that Lai Chau Province always supports and creates favorable conditions for travel firms and tourists.

Tran Quang Khang, deputy head of the Lai Chau Province Department of Culture, Sports, and Tourism, said that tourism will be among the key earners of the province by 2030.

To fulfill this target, the province will focus on speeding up smart tourism using apps.

The Lai Chau Province smart travel system via the website https://dulich.laichau.gov.vn started its operation in November 2021. The system, equipped with advanced technologies such as 360-degree Panorama and 3D, brings visitors to 11 community-driven tourism mountainous villages.

Thanks to the 360-degree panoramic and 3D images on the website, tourists can imagine they are visiting and exploring Lai Chau.

Khang emphasized that the province would expand the application of information technology to tourism operations to better its services and satisfy travelers in the coming time.

In addition, the province will spur its tourism promotion through travel websites, such as dulichlaichau.vn and dulichtaybac.vn, and on social networks to lure visitors.

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