“Your day will not be complete without a cup of Vietnamese coffee,” Sonny Side, an American YouTuber whose channel has over 10 million subscribers, exclaimed in one of his videos.
Sonny Side is a YouTuber known for the “Best Ever Food Review Show” channel.
With a great passion for culture and cuisine, he has traveled to several countries, recounting cultural and culinary stories on his YouTube channel.
He first came to Vietnam in 2017 and, so far, has recorded about 90 videos about food in the Southeast Asian country. Many of these videos include dishes that often shock foreigners, including pig brains, mam tom (shrimp paste), and balut.
However, despite all of the “odd” foods on his channel, Sonny Side has a special place in his heart for Vietnamese coffee.
“Over the years, my adventures across Vietnam have unearthed a world of robust flavors and vibrant cultures. But nothing has resonated with me quite like the experience of Vietnamese coffee,” he said.
But simply having a love for coffee isn’t enough for the YouTuber. He also hopes to share its flavor with the world by cooperating with Vietnamese coffee brand Lacàph to launch the "Best Ever Coffee" kit – a gift set which includes a package of roasted and ground coffee, a set of Vietnamese coffee filters, and a tube of condensed milk.
“I hope to bring the flavor of Vietnamese coffee and the right way to enjoy Vietnamese coffee using traditional coffee filters to American people,” he said.
The coffee is made of 85 percent of Robusta and 15 percent of Arabica beans.
|Sonny Side offers a kit of a package of roasted and ground coffee, a set of Vietnamese coffee filter, and a tube of condensed milk. Photo: Sonny Side|
Vietnamese coffee on the global stage
Vietnam mainly exports raw coffee. There is no cohesive national bland or distinct flavor, despite the country being the second largest coffee exporter in the world.
Thailand has developed high-end coffee which is sold at US$50-100 per cup, while Vietnam has no brands listed among the 10 coffee brands with the most expensive coffee, according to Dinh Vinh Cuong, chairman of the Vietnam and International Entrepreneur Networking Club.