Miss Universe Vietnam 2019 Nguyen Tran Khanh Van has been named the first image ambassador for the 7th Ho Chi Minh City Ao Dai Festival.
The 2020 festival which will be held on October 11-20 aims to promote the love for Vietnam's national costume ao dai as well as the country's tourism industry.
The opening ceremony is set to take place on Sunday evening at the Museum of Vietnamese History inside the Saigon Zoo and Botanical Gardens in District 1, organizers announced on Thursday.
It will be followed by a series of events and activities, including the ‘I Love Vietnamese Ao Dai' contest, a seminar titled ‘Ao dai - A Cultural Heritage,’ a lullaby singing competition, ao dai-inspired programs, and more.
Under the theme of 'I Love Vietnamese Ao Dai,’ this year's Ao Dai Festival is going to showcase more than 300 new designs created by many renowned fashion designers such as Lien Huong, Vo Viet Chung, Do Trinh Hoai Nam, Ngo Nhat Huy, Viet Hung, Tuan Hai, Ella Phan, Nguyen Tuan, Ta Linh Nhan, Viet Dung, Hanh Le, Vu Thao Giang, and Tung Vu.
The 7th Ho Chi Minh City Ao Dai Festival is also an opening event to kick off a series under the framework of the Hello Ho Chi Minh City campaign, which has been rolled out by the municipal authority to revive the tourist industry in the wake of the novel coronavirus disease (COVID-19) pandemic outbreak.
Two designers pose for a photo with models donning 'ao dai' at an event to announce the 7th Ho Chi Minh City Ao Dai Festival on October 8, 2020. Photo: Phuong Nam / Tuoi Tre |
Fashion designer Viet Hung (second right) is one of the designers to take part in this year's Ao dai Festival. Photo: Phuong Nam / Tuoi Tre |
Organizers introduce the 7th Ho Chi Minh City Ao Dai Festival at an event to announce the festival on October 8, 2020. Photo: Phuong Nam / Tuoi Tre |
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