The Ho Chi Minh City Department of Tourism has teamed up with the Vietnamese Embassy in Australia and the Vietnamese Consulate General in Sydney to roll out a tourism promotion program.

The tourism department announced a series of events in the Vietnam – Ho Chi Minh City tourism promotion program on Wednesday.

The tourism program will span Australia’s major cities such as Sydney, Melbourne, and Brisbane from May 11 to 17, said Nguyen Thi Anh Hoa, director of the Ho Chi Minh City Department of Tourism.

The program will be organized at Jackson Sydney Harbour and Darling Harbour in Sydney on Friday night, and at Crown Promenade Melbourne Hotel on May 15 before wrapping up in Brisbane on May 17.

The event is expected to feature the participation of over 200 travel associations, tour operators, outlets and partners from many places in Australia.

More than 20 representatives from Vietnam’s aviation and travel agencies, hoteliers, and travel firms in Ho Chi Minh City will partake in the program.

The Vietnam – Ho Chi Minh City Tourism Promotion program is aimed at popularizing the tourist attractions of Vietnam’s Ho Chi Minh City among Australian travelers and creating a link between Vietnamese travel firms and Australian ones to sound out investment and cooperation opportunities.

Participants in the event will join various activities, have a chance to network, exchange experience and knowledge with leading airlines, travel firms and hotel operators, and receive special tourism gifts.

The event will also comprise a non la (Vietnam’s traditional conical hat) drawing program, a program of making to he (a traditional toy for children in Vietnam which is made of rice powder), and traditional musical instrument performances.

The organizer will provide the latest information about Vietnam’s tourism, as well as introduce cultural events and festivals set to take place in Ho Chi Minh City in 2023, plus new tourist products and services.

Australia is one of Vietnam’s key tourist source markets, showing much potential for the latter’s inbound tourism development, according to the Ho Chi Minh City Department of Tourism.

Some 304,000 Australian tourists visited Vietnam in 2015. The figure increased to nearly 384,000 in 2019, accounting for 2.1 percent of Vietnam’s total international tourist arrivals.

Ho Chi Minh City welcomed some 300,000 Australian holidaymakers in 2019 and over 130,000 visitors from Australia in 2022, representing 3.5 percent of the city’s total international tourist arrivals.

Vietnam is listed among Australia’s 10 most favored tourist destinations in July 2022, the Vietnam News Agency reported, citing statistics from the Australian Bureau of Statistics.

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